Mobile Advertising


Extend Your Advertising Dollars
Every temperature controlled delivery vehicle we customize has limitless potential to enhance your image, extend your advertising dollars, and maximize ROI. Aside from the unique and professional appearance of the vehicles, we can deliver exponential value through our graphics packages customized for your brand. From attractive graphics and lettering to full vehicle wraps, graphics packages increase awareness of your program as deliveries are made, maximizing the return on your investment as your vehicle serves as a “rolling billboard.” Graphics are easily applied to our fiberglass bodies and allow you to promote quality on the outside, while you transport quality on the inside.

Vehicle Wraps by DCi
Vehicle wraps involve the design, production, and application of graphics to the exterior of a vehicle in order to advertise a business or brand. Because mobile advertising with vehicle wraps takes advantage of a captive “out-of-home” audience, it is rising in popularity all of the time.

Vehicle wraps are similar to standard billboards, but create additional value by moving around the message advertised to where new people and potential customers can see it. Of course, the true value is that you are advertising your business as you conduct normal business operations, picking-up and making deliveries, transporting goods, attending events, etc.

Many people consider vehicle wraps a highly effective advertising medium due to the vast number of potential impressions that can be made as the wrapped vehicle travels the road in view of thousands of eyes each day. Also, with the average life span of a vehicle wrap estimated to be around 5 years, the cost per month can average out to as little as $50 or less.

Mobile Advertising Facts
Mobile Billboards Boost Name Recognition 15 Times Greater Than Any Other Form of Advertising. (European Outdoor Advertising Association)

One vehicle wrap can generate between 30,000 – 70,000 impressions daily. (Outdoor Advertising Association)

94% of Respondents Recalled Mobile Billboards. Of these Respondents, 80% Had Recall Of Specific Ads. (Product Acceptance And Research, Inc)

Mobile Billboards Resulted In An Increase In Sales Of 107% Versus A 54% Increase For Static Billboards. (Product Acceptance And Research, Inc.)

96% of Respondents Said Mobile Outdoor Advertisements Are More Effective Than Traditional Advertisements. (Outdoor Advertising Magazine)

Nearly 30% Of Mobile Outdoor “Viewers” Indicate They Would Base A Buying Decision On The Ad They See. (America Trucking Association Study)

Generates 2 ½ Times More Attention Than A Static Billboard. (Perception Research Services)

48% of those polled viewed car wraps as the most unique advertising medium available. (Cox Communications/Eagle Research)

Car wraps and television ads were viewed as the two most memorable mediums. ((Cox Communications/Eagle Research)

47% of 18-34 year olds surveyed found car wraps especially memorable. (Cox Communications/Eagle Research)

Car wraps rank highly among advertising media for positive associations. (Cox Communications/Eagle Research)

Of the target population, 61% spend over 1 hour per day on the road and 33% spend over 2 hours

Approximately 80% of all consumers are out of the home during the majority of the day from 9 AM to 3 PM. (Simmons 2002 Fall Study)

Whether targeted to pedestrians or vehicle passengers, outdoor media have the power to reach mobile consumers. Particularly by reaching consumers who receive less exposure from traditional channels such as print and/or broadcast.” (Arbitron Corporation)

Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising. (Outdoor Advertising Association of America)

More than 95% of Americans are reached by media targeting vehicle drivers and passengers. (Outdoor Advertising Association)

The average American has traveled 302 miles in the past 7 days. (Outdoor Advertising Association)

Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch, and event marketing and are increasingly being used as part of the marketing mix. (Outdoor Advertising Association)

Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%. The outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year. (Outdoor Advertising
Association)