If you’re a restaurant or restaurant franchise owner, then you’re likely always thinking of new ways to make your business better. It comes with the territory of being a business owner.
In hopes of making your restaurant business better, we encourage you to join the food truck industry. Also, we’re about to highlight three things a restaurant franchise can do with a food truck business.
Check it out below!
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3 Things A Restaurant Franchise Can Do With A Food Truck Business
- Use It As A Catering Machine
- Go To The Customers
- Add A Source Of Income And Bring On Expansion
3.) Use It As A Catering Machine
While, yes, many people operate their food trucks on a weekly basis and treat it more like a daily business (and you can do that as well if you would like), many companies also use food trucks for catering purposes.
Not only will a food truck make catering easier for your company since everything goes right in the truck, from the food to the equipment, but your food truck will be a mobile billboard at catering events since the logo and name will be right there on the food truck (it will be hard to miss, in fact).
This should help with brand awareness. It could also lead to one catering gig to the next, as well as more money for you and your business. On top of those benefits, you’re also making more people happy with your meals and recipes, and you’re interacting with customers.
You can gain a lot of feedback at catering gigs and with food trucks since they tend to be more personal since they have fewer employees and are a smaller business from a physical standpoint (it’s just the food truck, not an entire restaurant). This information can help you improve for the next catering job, it can lead to you incorporating new strategies at your restaurants, it can lead to you improving your business and it can lead to you bringing your customer service to the next level.
2.) Go To The Customers
Your sit-down restaurant can’t go to the customers, and this concept is why many restaurants fail, for some restaurants are simply in better areas than others in terms of tourist hotspots and foot traffic. A bad location alone could make it difficult to attract new customers and keep sales up.
Well, with a mobile kitchen, your business is mobile, so you can go to your customers. This can help you expand your target audience since you will be able to travel to many different areas and you might also enter food truck events. You can also advertise your restaurant(s) at your food truck (and vice versa).
You can travel to your customers during busy eating times, such as lunch and on the weekends. In terms of lunchtime, you can travel to business districts, downtown spots or even fitness centers. In terms of the weekends, you can conquer the above places as well as events that are going on around town, and really anywhere you’re legally allowed to park your food truck business and cook food.
Nevertheless, with a food truck, you can go where the customers are since your business does not have to stay in one place. That’s one of the biggest perks of a food truck (not only for owners but customers as well).
1.) Add A Source Of Income And Bring On Expansion
Business owners are always looking for new streams of income, and while food trucks are very hands-on in the sense that you will need employees to run your food truck, it can provide a solid source of income to your business.
Not to mention, it can also make expansion a real possibility.
The reasoning behind that: Food trucks typically cost less money to start up than sit-down restaurants. Plus, they tend to have lower overhead costs than restaurants. However, when managed properly (a good product is very much needed as well), they can bring in a ton of money.
So, with a food truck, a restaurant franchise can gain another stream of income and expand on the current business, and this expansion should be less money than the route that’s opening up another brick-and-mortar location.
There are, of course, many reasons why a restaurant franchise should consider entering the mobile kitchen industry, and the three ingredients above are just the beginning. After all, with a food truck, you can expand your brand, attract customers to your restaurants and so much more.