Memorial Day may not be a holiday that was created to revolve around food, but that doesn’t mean Americans don’t love to grab a mouthwatering meal on this special day! Over 60% of Americans typically attend Memorial Day weekend barbecues, and spend a whopping $1.5 billion on meat and seafood for the holiday.
As a food truck owner, you may be wondering how to grab a piece of those food-laden Memorial Day celebrations. Here are five creative tips for getting your food truck Memorial Day business.
1. Add Summer-Inspired Dishes to the Menu
Small menu changes can be a great way to boost business. Advertise seasonal offerings that take advantage of summer fruits and veggies for refreshing salads and entrees as well as cooling cocktails.
Barbecued and grilled dishes are always popular this time of year, so consider tweaking a go-to menu item for warm-weather flair. If you want to go the extra mile, consider taking this part of your menu outdoors with a visible grill to attract more attention.
2. Add Memorial Day Decor
Let loose your patriotic spirit with a host of red, white, and blue! From American flags to balloons to fresh flowers, the right decor can attract passing gazes.
3. Start a Fun Campaign
Everyone loves a freebie or deal, and Memorial Day is when they expect them. Decide on an incentive you’d like to offer, such as a buy one, get one free deal, and tack on a special campaign for extra fun.
For example, perhaps your brand’s food truck promotions are only open to people wearing red, white, or blue. Whatever you decide, make sure customers feel like they’re getting secret specials!
4. Offer Special Service to Veterans
To honor the holiday, and to attract more visitors, consider offering Memorial Day food truck deals to military veterans. Alternately, you can offer a percentage off of their total payment as a discount, or spread the word that you’re donating a certain percentage of your revenue to a veterans’ charity.
5. Attract the Kids
Because kids are off of school for Memorial Day, it’s safe to say that if you can make your business attractive to kids, you’ll be able to rein in their parents. Consider partnering with other local food trucks or vendors to host fun events for the family, like face-painting for kids, a special storytime, coloring or art contests, or music performances.
Work on Getting Your Food Trucks Memorial Day Business
When it comes to getting your food trucks Memorial Day business, these strategies can be a great way to attract customers’ attention. Make sure to invest the time and money to promote them a little in advance for best results, and prepare to reap the benefits of your hard work!
Whether you’re hopping into your first truck or upgrading to a new one, we can help you get up and running! No matter what type of food truck you run, we cater to a range of preferences, so contact us to learn more.