While food trucks tend to attract smaller business owners, chefs and first-time entrepreneurs, the food truck industry is perfect for big-time restaurant businesses as well.
In this day and age, we believe restaurants can get a tremendous amount of value out of opening up multiple food truck businesses.
In fact, we truly believe every restaurant needs to enter the food truck industry at some point, and below you will find a few reasons why.
Why Every Restaurant Needs To Get Into The Food Truck Industry
- Food Trucks Have Low Startup And Overhead Costs
- Expand Your Brick-And-Mortar Presence
- Gain New Customers
- Get More Involved With Your Customers
- Strike While The Iron Is Hot
5.) Food Trucks Have Low Startup And Overhead Costs
This is one of the biggest reasons why so many entrepreneurs and business owners alike are joining the food truck industry, and it’s a solid reason for restaurant owners to join as well.
Mobile kitchens tend to have lower startup and overhead costs than sit-down restaurants, which means they are typically less money to start up and they are also typically less money to run. This, of course, is a major appeal to people who are wanting to make their dreams come true during this lifetime.
Food trucks are affordable.
Since food trucks tend to be cheaper than sit-down restaurants, it would not be out of the question for a big-time franchise to open up multiple food trucks (and for a very reasonable price, might we add).
Not only that but a large franchise would likely have less work to do when it comes to opening up food truck businesses because food trucks tend to have fewer employees than sit-down restaurants (in some cases, it is just the chef and possibly an employee or two). Plus, you don’t technically have to look for the perfect location since food trucks are mobile and can be in multiple locations as a result, although permits, regulations, rules, laws, etc., do come into play.
Nonetheless, what’s not to love about low startup and overhead costs from a business standpoint? That alone should have many restaurant owners thinking about opening up a food truck business (or even multiple food truck businesses).
4.) Expand Your Brick-And-Mortar Presence
Expanding your brick-and-mortar presence can only lead to more customers and greater sales.
Plus, and this is the really cool thing about food trucks, you can go where your customers are. While many large restaurants have catering services available, food trucks were made for catering since they are mobile and the kitchen, cooking equipment and food ingredients are right there in the food truck.
Food trucks can easily help restaurants take their presence to the next level with catering and food truck events alone, and those two things alone could help you gain more customers and increase brand awareness.
3.) Gain New Customers
Going off of the point above, when you have more stores, if you will, open, you tend to have the power to gain new customers. That is especially the case when one of your stores is on wheels and can go to offices, gyms, business districts, parades, weddings, parties, reunions, concerts and the list could go on and on.
Multiple food trucks have the ability to expand your audience, and that, of course, could lead to you gaining new customers.
2.) Get More Involved With Your Customers
Since food trucks tend to be smaller than sit-down restaurants from a personnel standpoint, your company has the ability to get more involved with your customers. That could help take your business to the next level.
At many food trucks, the only people who are working are the head chef/cook/owner and possibly an employee or two or three.
What is so special about that?
The cook actually gets to interact with the customers. Therefore, you might be a huge franchise, but your food trucks could have that family-restaurant vibe going for them since they are technically being operated on a smaller level/scale.
Customers can literally give the chef feedback while — and after — a meal is being made with ease, and the cook can also interact with the customers, which will help take the customer service game to the next level on top of everything else.
With food trucks, a big business can get more involved with its customers.
Reminder: Quality customer service is essential in the food industry.
Not to mention, everything a food truck owner learns … well, he/she can bring that information back to corporate headquarters, and then those strategies can be implemented at every other restaurant.
1.) Strike While The Iron Is Hot
Why does every restaurant need to enter the food truck industry? Well, this industry is booming right now, so it would be beneficial for restaurant owners to strike while the iron is hot.
The best part about this? While the food truck industry is booming right now and mobile kitchens are sprouting up all across America as a result, this industry has not been perfected yet. Of course, successful restaurants know what it takes to run a thriving kitchen and that type of knowledge could go a very long way in an industry such as the food truck industry.
There are an endless amount of reasons why restaurants should join the food truck industry, but the five reasons above are definitely important reasons to point out.
Food truck businesses tend to have low startup and overhead costs, they can help expand your brick-and-mortar presence, they can help you gain more customers, they can help you achieve the feat that is getting more involved with customers and food trucks are booming right now … and that is just the beginning.