Last Mother’s Day, consumers spent a whopping $25 billion gifts, with flowers taking up a good-sized piece of the pie. With the coming holiday, establishing a successful service for floral deliveries is important.
You want to be able to get a large chunk of that multibillion-dollar market share. The only way to do this is to offer floral deliveries.
Check out these four ways to make your floral deliveries the best possible experience for your customers.
Have a Floral Delivery Transport System
The most important part of your delivery service is the delivery transport system you choose to implement for your business.
In short, you need to ask yourself how your flowers will physically be transported from your location to the customer. Finding a delivery solution professional with a specialization in floral deliveries is your best bet.
This will provide you with the best possible delivery transport system methodologies and help expand your floral delivery service capabilities.
Once you have your vehicle, let a professional handle the nitty-gritty details of setting up a successful delivery service. That way you can focus on other important areas of your business.
Use the Right Equipment
Most cut flowers need to be kept at temperatures in the 33°F – 35°F range. You’ll want to stick with an established floral vehicle manufacturer to ensure optimal refrigeration.
Make sure you have an organizational system inside your vehicle, so you can keep track of orders and keep your flowers in pristine condition. You don’t want arrangements falling over mid-delivery!
Offer Same-Day Delivery
When customers want their flowers in a pinch, you need to be ready to step up to the challenge. Same-day delivery services allow your customers to access their flowers last minute and on their terms.
Same-day delivery service also ensures your flowers are fresh, plus it gives you the ability to charge premium prices on last minute items. To keep your flower business booming, a fast and fresh floral delivery service should be your goal.
Offer Specials for Floral Deliveries
Having special deals to entice potential customers to purchase their flowers from you is one of the best ways to attract new clients. Specials also keep the customers you already have happy with their continued business.
Whether it’s a Mother’s Day floral bouquet delivery special, or a rotating weekly floral arrangement, deals enhance your businesses’ appeal to the customer.
Fresh Flowers Make Happy Customers
Having a system for successful floral deliveries is a critical aspect of being a florist in the modern age. Nobody likes wilted flowers that arrive late and die the next day.
With Mother’s Day fast approaching, now is the time to increase your business’s delivery capabilities.
Contact Delivery Concepts today to get a free quote on how much it will cost to get your shop’s delivery vehicle up and running, and be ready to meet increasing customer demand.