5 Ways to Improve Your Catering Company

platter of catering food

Photo by Kelly Jean on Unsplash 

Did you know there are approximately 134,162 catering businesses open in America? That’s a 3.3 percent increase since last year.

Do you want to improve your catering company and stand out from all the rest? There are so many ways, but we’re going to list five of them. Read on for our tips!

1. Custom Catering Vehicle

With a custom vehicle, your catering business will reach new heights. Here are a few perks of having your own custom catering vehicle:

  • Refrigeration efficiency
  • Expanded delivery capabilities
  • Custom design

Buying a custom vehicle for your catering company might seem like a big step, but it’s a sure way to step up the professionalism of your food business. Just think: no more worrying about the temperature of your food! With side-by-side units for heating and refrigeration, your dishes will be in range every time.

Another benefit of having your own custom vehicle is the ability to be involved in the design process. Need different compartments for frozen and heated items? No problem. Want baskets, rails, or shelves? You’ve got it! The possibilities with customizable catering vehicles seem endless! 

2. Provide Excellent Customer Service

You should always serve food with a smile. The customer service industry can be stressful, but providing great customer service will guarantee satisfied clients.

More often than not, dissatisfied customers want to be reassured that someone cares about the frustrating experience they’ve had or the product that didn’t meet expectations. Show your customers that you care.

3. Professional Attire

Your catering attire should match the type of events you plan to work. Wedding caterers can’t show up dressed in jeans and a t-shirt. Professional attire is a must-have, but be sure not to outdo the bride and groom!

Do your research to find out what type of clothing is expected at different types of events, or even ask your customers if they have a preference! If they’re hosting a relaxed backyard bbq, they might not expect you to show up in tuxedo and tie.

4. Keep It Clean

Sponges and rags are the number one place for growing germs inside your kitchen. Sanitation is key when it comes to your catering business. No customer wants to worry about whether their food was prepared in a less-than-clean kitchen environment.

You should also keep your serving equipment and vehicle clean. Your customers will appreciate it! Not to mention the fact that you are responsible for food safety when serving to clients.

5. Communication Skills

Developing good communication skills is essential for your catering company. Your business can only thrive if communication between you, your employees, and your customers is clear, accurate, and timely.

You’ll need to handle important tasks, like:

  • Setting employee expectations
  • Creating menus
  • Organizing events
  • Getting client feedback

Communication skills are essential for most businesses but go double for catering companies. One miscommunication and you may have lost a customer.

Expanding Your Catering Company’s Capabilities

Having a custom vehicle will help your catering company reach new heights.

If you don’t have a dedicated catering vehicle, or if your current vehicle doesn’t meet your company’s needs, we can help with that. Contact us today for help designing the perfect vehicle for your catering business.