Own a bakery and looking to boost your sales? Have you considered baked goods delivery?
It may seem strange to think about delivering cupcakes and cakes, but if you’re catering dessert items, you could be looking at upgrades to start a delivery service. Let’s take a look at why you should consider getting a dedicated delivery vehicle.
What Is a Dedicated Delivery Vehicle?
The demand for food delivery has skyrocketed. Between remote work, the COVID-19 pandemic, and the convenience it offers, more people have food delivered every day.
While you could deliver baked goods from the back of your Prius, it’s unlikely your car is equipped with the security and room needed to transport food safely.
Vehicles for deliveries are different than standard vehicles. At Delivery Concepts, Inc., we convert regular vans, trucks, and cars to delivery vehicles by offering temperature-control solutions and other customization options to meet customers’ needs.
Dedicated delivery vans should be thermostatically controlled with multi-temperature solutions available. In terms of customizations, you’ll need to think about shelving, thermal curtains, a liftgate (if you need one), and the design of the vehicle’s exterior.
The Benefits of a Bakery Delivery Service
Customers are demanding food delivery, and it’s not just from typical dine-in and take-out restaurants. Specialty stores, like bakeries, are also in demand for delivery services.
Maybe you currently offer delivery through third-party apps, like Uber Eats or Grubhub, but you’re just losing money that way. With a dedicated delivery vehicle, you’ll avoid those overhead charges and deliver goods to customers’ doors. Plus you can use your delivery vehicle for other things too, like catering weddings or birthday parties.
In addition to saving money, having a company delivery vehicle could strengthen relationships with your customers. Your staff will be hand-delivering wedding cakes, birthday cupcakes, and more. When you’re involved in customers’ happy moments, it’s more likely they’ll come back and order from you again.
While you’ll likely be getting repeat customers from your delivery service, you could be gaining new customers too. When you promote your brand on the delivery vehicle, you’ll catch the attention of potential customers that may have otherwise never known your company existed.
How to Set Up Delivering Baked Goods
Before you start delivering those sticky buns and pies, there are steps you should take to prepare your company. It starts with training your staff. Whether you hire drivers or train current staff to drive, they’ll need to understand the ins and outs of the vehicle.
You’ll also want to create delivery policies, so employees and customers know what to expect when orders are submitted. Of course, it’s best if the system you use is adaptable, but it may take time for everyone to adjust.
Once you’re confident your staff is ready to start delivering baked goods and your delivery vehicle is ready to go, you can take your bakery to the next level.
We Can Help!
Getting out on the road and delivering your baked goods could be a game-changer for your business.
If you’re ready to expand your business and get a dedicated delivery vehicle for your bakery, Delivery Concepts, Inc. can help. Contact us today to learn more about your options.