6 Ways to Increase Your Food Truck Revenue

male and female customers talking to a food truck owner

Photo by Tima Miroshnichenko from Pexels

According to Food Truck Nation, the food truck industry has a total market value of over 2 billion dollars. If you want to break into this growing market you are going to need to be a savvy entrepreneur and a major foodie.

If you got what it takes to run a food truck or team of food trucks, you could be the next great thing in the food industry. Read on to find out 6 ways to increase your food truck’s revenue so you can start and stay strong.

1. Use Social Media 

Like it or not, most of the American population is glued to a screen and therefore social media. People hear about the next big thing here. They also share their interests with friends and neighbors.

From buying and selling items on Facebook marketplace to finding out about that next big sale downtown on Twitter social media pervades all aspects of people’s lives.

Increase your food truck’s social media presence by using major social media platforms such as Facebook, Instagram, Twitter, and Linked-In. Creative marketing ideas are key!

2. Work With Delivery Services

If your food truck doesn’t offer delivery, you will fall behind the competition that does. Nowadays you don’t necessarily have to staff drivers.

With third-party services such as Grubhub and Doordash, you can increase your food truck’s revenue by expanding your client base. The convenience factor that delivery offers is sure to increase your business.

3. Get Multiple Food Trucks

As you begin to profit from your hard work you will want to reinvest some of these profits back into your business to make it grow. One of the best ways to grow your business is to get additional food trucks.

Whether you buy another truck outright, or seek out a food truck rental, having more than one truck allows you to expand your business into multiple markets.

4. Enroll In a Food Truck Finder

There are all sorts of applications and interactive maps online that allow customers to find new food trucks. One of the most popular is the Street Food App which can be downloaded straight from Google Play or the Apple Store.

Getting involved with these applications will increase your food truck revenue to the next level. Many people won’t even know that your food truck is out there unless you are listed on an app.

5. Offer Special Deals

If you run a Mexican food truck, think about offering a taco Tuesday special. If you sell Sushi, give your customers a sweet lunch deal. People are always looking for cheap eats.

If you can draw them in with a special deal you may be able to convert them to a regular if they like your food enough.

6. Build Regular Customers

The backbone of your business should be a group of regular customers that frequent your business a few times a week. Get to know your regulars and listen to their feedback to continue earning their patronage.

Build Your Food Truck Revenue

With all the hard work and investment you put into your food trucks, it is time for you to earn some major profits. By implementing these six strategies you are sure to increase your revenue.

Improve your revenue today and expand your business! Ready to start your first truck, or continue building your food truck fleet? Contact us today!