Modern consumers are always looking for something extra from their retailers.
Online shopping and one-day delivery have changed what they expect.
As a grocery retailer, one of the best things you can do to keep old customers and attract new ones is to provide grocery delivery.
Keep reading to learn more about the demand for this service, and why you should seriously consider it.
Customers Demand Convenience
New technology and the advent of the smartphone have drastically shortened consumer patience. Gone are the days when just providing quality products and excellent service was enough.
Millennials prioritize convenience over most of the traditional measures of good service. If you run a specialty or organic grocery store with a higher end clientele this is particularly true. Offering a grocery delivery service is a great way to generate repeat customers.
Studies have shown that fully 15% of millennial parents order a grocery delivery every week. If you don’t provide them with this convenience you’ve just missed out on a huge chunk of potential customers. Getting started is a lot easier than you would think.
You can try using contracted workers or hire a driver and buy a high-quality delivery truck.
Last Minute Grocery Delivery Items
One of the biggest benefits of having a robust delivery service for your store is in last minute purchases. Many consumers are willing to pay a premium if it means they don’t have to run out for a forgotten item.
How often has this happened to you? You’re getting ready to cook a recipe and you realize you’re missing something. Up till now, you would have no choice but to go back to the store. By providing a grocery delivery service you give your customers more reason to use your store.
It’s much more convenient for them to have an item delivered than it is to go out themselves.
Leveraging Last Mile Benefits
It’s shocking to think about, but the last mile of an item’s delivery actually costs as much as the previous thousand miles. When products are being shipped in bulk economies of scale provide significant cost savings.
Driving a large truck with thousands of packages is much more efficient than a smaller vehicle to deliver one item. For grocery delivery, you’re able to leverage your existing store locations for short distance deliveries. You can build small routes for orders that can be planned out ahead of time.
For small orders with single items you still have an advantage compared to a large shipper. You don’t have any of the overhead shipment cost that they do. This is because your products have already been moved en masse to your store.
Adapt or Fail
It’s a hard truth but if retail companies don’t keep up with the latest trends, they’re taking a risk. Failing to provide your clientele with the newest services they desire is a great way to lose them to your competitors. Grocery delivery is an excellent value add that many people appreciate
If you would like to learn more about purchasing a quality, long lasting delivery vehicle, contact us now for a free quote.