It’s estimated that in the United States, food travels up to 1,500 miles to get to your plate, but refrigerated delivery is helping to change that.
Not only is this terrible for the environment, but it also means that food is not very high quality compared to locally sourced options.
Keep reading to discover five ways that a refrigerated truck can encourage consumers to eat local.
1. Restaurant Supplies
Farm to table restaurants are all the rage and for good reason! Nothing tastes better than local produce that was vine-ripened mere days or hours before arriving on your plate, instead of on a truck from across the country.
A refrigerated truck allows you to increase your reach. It allows you to supply restaurants within driving distance with incredible foods, straight from your farm. Not only will restaurants love the affordability of local produce, but they’ll also love the convenience of delivery straight to their doors. It’s also a great marketing strategy. A restaurant that supports small businesses will entice more clients to come to the restaurant and they’ll need more food delivered.
2. Farm to Customer
Just like restaurants, people like to know that they’re supporting their local community. Food delivery services are bigger than ever, both for convenience and for the options of more sustainable packaging.
A refrigerated truck allows you to start a food delivery program in your local area. You could even go so far as to set up recurring deliveries for nut and dairy milk, fruits and veggies, and more. This is a surefire way to get your community to eat more locally sourced foods.
3. Farmers Markets
It’s no secret that everyone loves a market! Anywhere you go in the world, whether that’s the city or the countryside, you’ll find people happily spending hours browsing local markets.
Investing in a refrigerated delivery truck means that you can take your sales at the market to the next level, from having a wider range of options to more stock that you know will last and be delicious, even at last call.
Have delivery information available. You’re sure to find clients who love the idea of eating locally. They’ll especially like the option of having fresh produce delivered straight to their doors.
4. Refrigerated Delivery for Meal Kits
Another great way to get your community to eat locally is to provide them with meal kit options. Something as simple as a curry kit including a jar of sauce, a can of coconut milk, and loads of fresh veggies can be an enticing way to get new clients and to sell products that might not be quite as popular.
This is only possible with a refrigerated truck. You want everything to be as fresh as the day it was picked.
5. Ugly Produce
Some customers can be picky about having only the nicest looking items. When you have a refrigerated truck, you can set up delivery programs and sell “ugly” produce straight to people’s doors at a discounted rate.
Many people are keen to reduce food waste. Knowing that they’re shopping locally and purchasing high-quality foods that would otherwise be thrown out is a great incentive.
Eat Local with Refrigerated Delivery
With a refrigerated truck, the options are endless! Encourage your local community to eat local by investing in a truck today and expanding your reach tomorrow.
Contact us today to go local and get a quote on a refrigerated truck.