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The farm to table movement is growing, as consumers want to support their local farmers.
People are also becoming more aware of how their food is mass-produced, so they’re leaning on local farmers for fresher, healthier food. As a farmer, owning a refrigerated truck will help you reach these consumers on a larger scale.
Keep reading to learn more about why you should be using a refrigerated vehicle.
Farm to Table With a Refrigerated Truck
Adding a refrigerated vehicle to your farm will take your business to the next level.
If you don’t have a way to transport your produce, meat, and dairy, you’re limiting who can enjoy it. Here are some of the benefits of getting a refrigerated truck to your farm.
Larger Reach
If you’re able to transport your fresh veggies, milk, and eggs, clients are much more likely to buy food from you.
With time being a luxury that many business owners don’t have, delivery expands your scope. Also, more people are uncovering the reality behind factory farming and additives. So, they’re more interested in farm to table eating.
Since restaurants recognize that many of their diners are more health-conscious than they once were, they’re likely to buy from you if you offer fresh food delivery.
Also, being able to transport food gives you the option to sell at the farmer’s market. Farmer’s markets are a huge hit for seasonal food.
Build a Sense of Community
If you’re running a farm in the community, you probably want the members of your community to be part of the experience.
When you grow and make food that you’re proud of, it’s nice to see the faces of those who are eating it. You can bring your food to retirement homes so the residents can enjoy fresh meals. Also, your food may make it to college campuses if you have the tools to deliver.
Many colleges are offering healthy meals with fresh ingredients as they understand that their students value it.
Farmer’s markets also allow you to interact with the consumers. You can tell them about the seasonal fruits and vegetables as well as what to expect for the next season. In addition to making more money off of your food, you can feel confident that your community will keep eating local.
Build Long-Term Relationships with Clients
In addition to creating a sense of community around your food, you’re more likely to build strong client relationships when you deliver.
Restaurant owners, non-profit meal coordinators, college campuses, and retirement homes often stick with one supplier when it comes to food inventory. This saves them time and they know what they’re getting.
If they know that you have the food they need and they know it comes timely and fresh, why would they start over with a new farmer? These clients may refer you to other business owners as well which will increase your profits.
Are You Ready to Invest in Your Farm?
Farm to table is becoming more and more popular in businesses that serve food.
With proper transportation equipment, you’ll raise your revenue and boost your reputation in your community. To choose the best truck for your needs, give us a call today.