Tag: low season

It’s normal for niche markets to have off-seasons. Like outdoor sports and tropical vacations, there’s a time for everything. It’s easy to assume winter would be a food truck’s off-season—but it doesn’t have to be. Food truck operations are unique both in their food as well as how they serve it. Food truck folk are no strangers to…

If you run one of the 23,551 food trucks in the U.S. as of 2019, you know it’s a more affordable way to get your food in the hands of your fans than a traditional restaurant. But the outdoor nature of your business also adds a challenge as temperatures drop in the winter. Customers aren’t as willing…