Sales—even food truck sales—are all about probability. The probability of selling to a new customer is 5-20%, while the probability of selling to an existing customer is 60-70%. This is why upselling is so important. Upselling is the art of convincing your customers to upgrade their order to a better, more expensive, higher quality option. If done…
There are more than 1.3 million active-duty military members. Including their spouses and children, there are over 1.5 million additional active-duty military family members. So what does this mean for you as a food truck owner? It means there’s a big opportunity to expand your customer base while also helping your local community. You can do this by offering a…
The average cost of opening a brick-and-mortar restaurant is $275,000. If you’re an aspiring restaurateur, you’ve likely looked into your options, like buying a food truck. Sounds simple, right? Here are 5 things you should know before you start your food truck adventure! 1. The Cost of Starting up The costs of starting a food truck business…