Tag: food truck menu

Sales—even food truck sales—are all about probability. The probability of selling to a new customer is 5-20%, while the probability of selling to an existing customer is 60-70%.  This is why upselling is so important.  Upselling is the art of convincing your customers to upgrade their order to a better, more expensive, higher quality option. If done…

It’s estimated that 2.5 billion people around the globe purchase food from a food truck or kiosk every day! Despite a large market, there’s still ample room for new food truck owners to join the industry.  There’s been a recent discovery in the mobile food field that benefits food truck owners and event coordinators alike. Food trucks are the best…

Keep on trucking.  The food truck industry is growing rapidly. It is valued at more than one billion dollars, with nearly 25,000 businesses on the road.  If you want to run an affordable and fun restaurant, a food truck is perfect for you. But you are going to have a lot of competition. How can…

The summer season is potentially the most profitable time of year for a food truck company. There are more outdoor events, and people naturally spend more time outside in the hot and sunny weather. However, if you are unprepared, you could miss out on huge business opportunities. Fortunately, you can take several key steps to…

Summer is the busiest season in the food truck industry, so make sure you’re prepared to handle the rush and take advantage of maximum profits. Before the summer kicks off it’s important to get your food truck in good shape, plan a seasonal menu, and strategize your marketing efforts.  Follow these six tips on how…