Tag: Food Truck

Did you realize there are over 24,000 food trucks in the United States? Being a food truck owner is both enjoyable and extremely stressful. Most experienced food truck operators realize that their business is largely seasonal. During the colder months of the year, most food truck owners take a break. Most people will not brave the frigid…

Sales—even food truck sales—are all about probability. The probability of selling to a new customer is 5-20%, while the probability of selling to an existing customer is 60-70%.  This is why upselling is so important.  Upselling is the art of convincing your customers to upgrade their order to a better, more expensive, higher quality option. If done…

For smaller businesses, such as cafes and restaurants, the year 2020 brought plenty of difficulties. As a result, many of these companies either had to shut their doors or transition to a strategy focused only on take away and delivery. As we near the end of 2021, things are definitely picking back up in the dining and event sphere. If…

Between 2013 and 2018, the number of food truck establishments almost doubled.  There’s a reason for this! Food trucks have become extremely popular because they can provide a socially distanced and easy way to grab food on the go. They also bring a variety of offers. Looking for a Mexican food truck? Just a simple sandwich one? There’s…

There are more than 1.3 million active-duty military members. Including their spouses and children, there are over 1.5 million additional active-duty military family members. So what does this mean for you as a food truck owner? It means there’s a big opportunity to expand your customer base while also helping your local community. You can do this by offering a…