Tag: marketing strategy

Food truck businesses are still going strong even in the wake of COVID-19. However, that doesn’t mean mobile businesses are easy to run. To be successful, you need to be prepared. Keep reading to learn about the top 6 reasons food trucks fail and how to avoid them.  1. You Lack a Brand Identity Major companies can…

Food trucks are more than a trend—they’re a mobile food movement. There’s a place for mobile kitchens and brick and mortar restaurants, but food trucks are gaining momentum. Though thousands of food trucks exist today, they’re not without obstacles. Operators must stay on their toes to keep food truck sales up during the holidays. There are only 10 federal holidays…

The food truck industry is ready to take flight. Currently, the industry is valued at over $1 billion. However, food trucks hold a distinct advantage in the new normal created by the coronavirus pandemic. Food trucks do not rely on indoor dining to turn a profit. Instead, they can continue to operate without significant restriction. In…

If you’ve got baking skills, you shouldn’t keep them to yourself. Instead, you should consider making a living by sharing your baked goods with the community.  However, starting a small business is far from easy and the start-up costs for setting up a brick and mortar bakery can be enormous. What if there was a…

In the summer when the weather is hot, so are your food truck sales! Everyone knows that food truck sales are at their highest when folks are outside enjoying those beautiful sunny days. That being said, all good things do come to an end. As summer closes, the days will become shorter and cooler, and before you know it,…