Tag: marketing strategy

The food truck industry is competitive and challenging to break into. You must have a solid business plan, a good brand identity, and proper advertising. You need to learn how you can stand out. Keep reading for 5 cool and creative ideas for marketing a food truck.  1. Launch a Social Media Campaign  In our…

Thousands of people get lost in the infinite Instagram scroll. We follow friends, family members, and influencers we like on daily basis through the power of social media. It seems like Instagram has taken over the social media world, and it’s become of the most popular apps for our phones. Because of its popularity, Instagram…

Food truck businesses are still going strong even in the wake of COVID-19. However, that doesn’t mean mobile businesses are easy to run. To be successful, you need to be prepared. Keep reading to learn about the top 6 reasons food trucks fail and how to avoid them.  1. You Lack a Brand Identity Major companies can…

Food trucks are more than a trend—they’re a mobile food movement. There’s a place for mobile kitchens and brick and mortar restaurants, but food trucks are gaining momentum. Though thousands of food trucks exist today, they’re not without obstacles. Operators must stay on their toes to keep food truck sales up during the holidays. There are only 10 federal holidays…

The food truck industry is ready to take flight. Currently, the industry is valued at over $1 billion. However, food trucks hold a distinct advantage in the new normal created by the coronavirus pandemic. Food trucks do not rely on indoor dining to turn a profit. Instead, they can continue to operate without significant restriction. In…