Sales—even food truck sales—are all about probability. The probability of selling to a new customer is 5-20%, while the probability of selling to an existing customer is 60-70%. This is why upselling is so important. Upselling is the art of convincing your customers to upgrade their order to a better, more expensive, higher quality option. If done…
For smaller businesses, such as cafes and restaurants, the year 2020 brought plenty of difficulties. As a result, many of these companies either had to shut their doors or transition to a strategy focused only on take away and delivery. As we near the end of 2021, things are definitely picking back up in the dining and event sphere. If…
There are more than 1.3 million active-duty military members. Including their spouses and children, there are over 1.5 million additional active-duty military family members. So what does this mean for you as a food truck owner? It means there’s a big opportunity to expand your customer base while also helping your local community. You can do this by offering a…
It’s a Friday night; the phone is ringing off the hook. One number wants pizza for a girls’ night while another is trying to feed a birthday party of seventeen. And there are tons of orders, others just like that in the queue. Despite your thriving pizza business, your delivery orders are backed up because…